Why Remarketing Helps Your Business

TheForkliftProRemarketing Why Remarketing Helps Your BusinessIndustrial space management, warehouse operations, and construction site planning are all commonly machine-laden. There are several things to always have top-of-mind for operations managers of these spaces and industries, many of which tie directly to the machine handling equipment (MHE) the company has on the books and in use. However, there are also various other aspects to be managed in each of these businesses, so to maintain overall efficiency and minimize operational costs, it is vital to have a plan for reducing the overhead and “dead weight” that may be present on the books. MHE that has recently, or will soon, come off-lease may well be classified as a burden on the books. Luckily, there are options for businesses to minimize the negative impact these machines can have on the operational effectiveness through a process known as remarketing.

What is Remarketing?

Remarketing is a component of reverse logistics. By effectively managing your full inventory of equipment, including leased machines, you will be able to maximize profitability and reduce any unnecessary cost burdens by machines which are coming off lease or are outdated for your current MHE needs. Rather than taking the time to identify those pieces of equipment, pay for (or have trained staff) perform a full inspection & maintenance service to prepare the individual machines for resale, find markets in which to potentially sell the MHE, and then go through the sales process, there are more effective ways to bulk-offload unwanted machines. Firms assisting with this process & keeping your operational costs low are specialists in remarketing.

Why is Remarketing Valuable for My Business?

As mentioned, the process of selling used MHE can be quite burdensome if you do not have experience, manpower, or time to do so. If you are looking to sell several pieces of equipment or forklifts at once, the process can become even longer and less profitable. Finding qualified buyers, arranging for viewings, and then completing the sale can be a long process that will result only in the removal of a machine (or a few) from your inventory. Remarketing firms, though, are experts in this field and typically have established buyer bases. They are also able to bear the interim costs of selling MHE, as well as taking your used forklifts as-is. These firms will use their own trained, in-house staff to perform the inspections and get the equipment back to manufacturer standards, optimizing it for resale. Because they know the length of the sales cycle and can manage overhead accordingly, they are able to offer you fair market value for your machines with no hassle. They are also typically able to arrange for the pickup of your equipment which reduces your management time involved with machines your business can no longer use.

What Machines are Typically Remarketed?

Remarketing is not a concept limited to the MHE realm, however, it is common to hear the term used in conjunction with tractors, forklifts, and other pieces of industrial equipment that are coming off-lease. Having a reverse logistics plan in place for your machinery fleet will simplify the process and reduce the lifetime costs of owning or leasing a machine.

How Can Forklift Pro Help Me Manage My Inventory?

Our team, combined, has over 100 years of experience in buying and selling used MHE. Our customers are satisfied with our level of service and commitment to the long-term relationship. We know that it is important for you to clear the inventory from your books as soon as the machines and forklifts are no longer useful or productive for your business. That’s why we take a no-hassle approach to purchasing your used equipment. In fact, you can get started by simply contacting us online or by giving us a call. Our facility is located in Charlotte, NC, which makes us in a great position to work with companies throughout the United States, Europe, India, South America, Central America, Canada, Asia and the Middle East.

Bill ZemakWhy Remarketing Helps Your Business